18 Jun INTERVIEW OF OUR PRESIDENT FERNANDO LAMA
On May 24, our president Fernando Lama was interviewed by the digital platform aguasresiduales.info. Here is the interview:
We interviewed Fernando LAMA to find out how his company can help solve the problem of water scarcity
LAMA, founded more than 70 years ago, specialises in the manufacture and design of water filtration systems for agriculture and industry. Over the years, it has developed and perfected an extensive range of filters to meet the expectations of its customers.The company is constantly developing projects to meet the requirements of today’s agricultural and industrial markets, as well as to provide solutions for tomorrow.
Fernando Lama, the company’s president, gave us his impressions regarding the future of water and how his company can help solve the problem of water scarcity.
Fernando, what are LAMA’s current main business lines?
We could say that LAMA has just a single goal to achieve, which is to filter water. We have two main business lines or areas to do so: agricultural or gardening irrigation and water treatment to support industrial companies and/or water for human consumption.
The products offered by these areas are different, since they cover different needs, as well as the team of professionals that form part of each one of them.
In terms of filtering solutions, what kind of equipment do you offer to the market?
We design and supply filtration equipment to remove the different physical, non-dissolved contaminants in water. LAMA has the widest range of filtration solutions for this purpose on the market worldwide. We manufacture all types of physical particle retention systems: sand or bed units, discs, screens, hydrocyclones and microfiltration.
The market trusts us, because we always offer the solution that best suits the set problems specified by the customer. Since we produce all of these systems, we will always choose the one that offers the best performance in each specific case.
Applying our technology, developed by our engineering team in our approved laboratory, LAMA filters are able to detect when they become dirty and clean themselves without human intervention. This saves water, time and money, as well as providing uniform flow rates and pressures.
Who are your main customers and what are some of your references?
The sales channel is always through authorized distributors, to whom we offer training on our products. Our customers are mainly water treatment companies, hydraulic and agricultural engineering companies, installation companies of technified irrigation equipment.
It’s important to note that LAMA does not sell to end users, because we do not provide turnkey installation of the product. For this we rely on our allies in our worldwide network of distributors.
In terms of references, some of the more important ones include the Vatican gardens, the football field of Real Betis Balompié or Rayados in Mexico, the Barcelona airport, several Moto GP and Formula 1 race tracks, almost the entire Maroc Vert project of the Moroccan government is installed using LAMA equipment; we even have filters in the Atacama Desert, the driest desert in the world. Since our company was founded in 1948, we have completed more than 150,000 installations all over the world.
How would you say that LAMA can help solve the current problem of water scarcity?
Water is a scarce commodity; although 3/4 of the planet is water, only a small amount is suitable for use by people and agricultural production. There is an increasing need for water and as the years go by, we are finding that the water quality is becoming poorer. Water is life; it should be an asset that is cared for by all. This is what drives us to research and develop new products, all aimed at saving and reusing water. Our systems require less wasted water during backwashing, as well as lower head loss during filtration. This energy and their low cost is what sets LAMA systems apart from the rest of the market.
Wastewater from cities, properly treated, is used for park irrigation and agricultural irrigation. This practice is more common than people might think.
On the other hand, the use of seawater or wells with a degree of salinity is increasing exponentially. Here the salt is removed by other processes, especially in places where there is a severe shortage of water, with this being the solution that manages to supply these populations.
Your company recently launched the “Lama Store”. What is your goal with this new format?
LAMA’s goal is to adapt to the demands of our customers. Adapting to the solutions that technology offers has always been a part of the company’s philosophy.
Three years ago we started with this project, which was launched in November 2020, in the middle of the pandemic, when the rest of the companies were beginning to consider selling online. We took this step much earlier, and thanks to our vision of the future, we were able to adapt earlier than the others.
The LAMA store, focused on our network of customers, makes it easy for them to locate and order the material they need very quickly and immediately, at a lower cost. Times have changed and the information and urgency in locating the product is a competitive advantage.
Lastly, Fernando, what are your impressions regarding the future of water, both in Spain and internationally?
Water consumption is increasing every year, with 80% used for irrigation worldwide. But in recent years, agricultural areas have shrunk, despite the fact that the population has increased significantly. In order to supply the world’s population, technology must be used in agricultural production that is much more efficient. The use of localised irrigation reduces consumption compared to other systems, and if we add to this the fact that nutrients can also be supplied to the plantations with the water, it is possible to grow crops without fertile soil, even on mountain slopes.
As I mentioned before, thanks to the installation of industrial plants, we have achieved enormous water savings in almost all industries, because it is always being reused and in certain applications, is never discharged.
Thank you very much